Prior to joining Eric Salmon & Partners, Ayoul worked for strategy consultancy Emerton, leading the Mobility and Digital practices. Before that, he was Managing Director in a Frankfurt-based marketing and digital agency that specialised in the automotive industry.
His experience in automotive was developed in several senior positions within the PSA (five years) and FCA Groups (14 years), for example launching and heading up PSA’s Electric Vehicles and Mobility Business Unit.
His track-record also includes Marketing Director, VP International Sales and Global Network Director positions for specialist and generalist brands.
Ayoul is French/Scottish and has lived in six different European countries. He holds a Master of Science from Ecole Centrale de Paris and a Bachelor’s degree from the European Business School.